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Welcome to MINI of Manhattan, the only corporate-owned dealership in the United States. Located on 11th Avenue near West 57th Street in the heart of Midtown, our state-of-the-art facility spans more than 226,000 square feet, employs more than 170 people, and welcomes over 25,000 customers through its doors every year.
That distinction shapes everything we do. Our team holds itself to a high standard in the luxury automotive industry. From your first conversation with our associates to ongoing service and parts support, we focus on delivering a flagship experience built around people, efficient processes, and the MINI brand.
Serving drivers throughout Manhattan, the Bronx, and Queens, New York, our dealership sits at the center of one of the most dynamic driving environments in the country. Whether you’re navigating the West Side Highway, crossing the George Washington Bridge into the Bronx, or heading east toward Astoria and Flushing, a MINI is built for the energy and tight corners of New York City streets.
Contact us today to start your MINI journey with us.
At most dealerships, the ownership structure is invisible to customers. At MINI of Manhattan, it defines the experience. Our associates are trained and evaluated to the standards set by our corporaton.
Our team can help you:
We value honesty, mutual respect, and trust in every interaction. This approach creates an environment where customers receive informed, personalized guidance while our associates work collaboratively toward a consistent level of service that reflects the flagship standard.
MINI vehicles bring distinctive design, engaging handling, and compact dimensions to New York City streets, qualities that matter when you're parallel parking on the Upper West Side or threading through Midtown traffic. Our new MINI vehicle inventory gives drivers different ways to experience the brand based on size, versatility, and driving style.
At our showroom, you can see models in person that smaller dealers may not keep in stock, including:
Our associates can help you compare these models, review available equipment, and identify the right configuration for how you drive in and around New York.
Finding your MINI is an exciting part of the process, and our finance team is here to make the financial side approachable. As a corporate-owned dealership, our finance professionals can walk you through every available option.
You can also begin from home using our online finance tools. Applying for financing online can help you get familiar with the process before visiting our 11th Avenue showroom.
Owning a MINI in New York City means your vehicle works harder than most. Between pothole-heavy streets, stop-and-go traffic, and the general demands of urban driving, regular maintenance is essential.
Our service team is available to help maintain your MINI and address repairs, while our parts center stocks genuine MINI parts designed for your vehicle. Having a full-service facility in Midtown Manhattan means you don't have to drive to the suburbs for factory-level care.
As America's only corporate-owned store, MINI of Manhattan operates differently than a franchise dealership. Our performance standards, training programs, and operational processes are set directly by the brand, and our team is accountable to them every day.
That commitment shows up across the dealership:
These standards connect every part of our dealership, giving our team a shared benchmark that you can feel in every visit.
MINI of Manhattan is America's only corporate-owned dealership. This means our team operates under flagship standards set directly by the brand, rather than as an independent franchise, across sales, service, finance, and parts.
MINI vehicles have compact dimensions, tight turning radius, and responsive steering make it well-suited for city driving. Its smaller footprint helps with lane changes, parallel parking, and navigating congested streets in areas like Manhattan.
MINI uses a Condition Based Service system that monitors driving conditions and alerts the driver when maintenance is due. Most MINI models require an oil change and basic inspection approximately every 10,000 miles, according to MINI's official maintenance schedule.*
Choosing a dealership means finding a team you can return to for questions, maintenance, financing, and your next vehicle. At MINI of Manhattan, the only company-owned MINI dealership in the country, our people, facility, and standards are built to earn that kind of relationship.
From exploring a new MINI to discussing financing, maintaining your vehicle with genuine parts, or simply getting to know the lineup, our team is here to support every step.
Contact us today to schedule a visit at our Midtown Manhattan showroom.
* Source: MINI USA
